Email Campaign Concepts
Designed a series of speculative email campaigns exploring layouts, typography, and imagery for beauty and lifestyle brands. Each concept highlights modern storytelling, bold visuals, and user-friendly calls-to-action to demonstrate versatility in digital design.
Email Campaign Concepts: Fenty Beauty
Module 1
Module 2
Module 3
Developed a modular email system for Fenty Beauty highlighting hero SKUs through bold hierarchy and editorial photography. The design balances aspirational lifestyle imagery with shoppable modules, creating a seamless flow from brand storytelling to conversion.
Full Email
Email Campaign Concepts: Ouai
Module 1
Module 2
Concepted an email campaign for OUAI’s St. Barts collection, leveraging lifestyle imagery and clean typography to evoke aspirational coastal luxury. The design emphasizes product storytelling while guiding users toward discovery and purchase.
Full Email
Email Campaign Concepts: Glossier
Module 1
Module 2
Module 3
Module 4
Designed a Glossier email campaign rooted in inclusivity and everyday usability. The modular layout employs playful typography and vibrant photography to communicate product benefits clearly, while reinforcing brand voice and customer accessibility.
Full Email
Email Campaign Concepts: Ouai
Module 1
Module 2
Created an email concept blending product photography with natural lifestyle visuals for OUAI. The airy design and soft gradient treatments highlight hydration and indulgence, supporting the brand’s positioning as modern luxury haircare.
Full Email
Email Campaign Concepts: Dior
Module 1
Module 2
Module 3
Executed a high-impact email for Dior’s Rouge Forever line, using dramatic photography, bold typography, and a couture-inspired palette. The campaign emphasizes product hero moments and brand equity while optimizing for digital engagement.
Full Email