Amex Earn and Burn: Paid Social Campaign
Redesigned and refreshed the Hills consumer website with new shelter imagery and an updated page layout to better highlight the brand’s mission.
Static Stories
Flight-focused creative highlighting how Membership Rewards® points are easy to earn and redeem when booking with Amex Travel.
Hotel-focused creative showcasing how cardmembers can earn and use Membership Rewards® points on Fine Hotels + Resorts stays.
Static Posts
A paid social post highlighting how Membership Rewards® points are simple to earn and easy to use on hotels and flights through Amex Travel.
Designed to drive awareness in-feed, this creative pairs aspirational travel imagery with clear copy to showcase the everyday value of Amex points.
Animated Stories
Optimized for vertical engagement, this story ad highlights the ease of booking with Amex Travel, showing how points can be earned and used across hotels and flights.
Crafted for quick impact, this video captures aspirational travel moments while reinforcing Amex Travel’s flexibility for members on the go.
In-feed Videos
A native-style in-feed video featuring Delta Airlines, emphasizing how travelers can seamlessly earn and use Membership Rewards® points when booking flights through Amex Travel.
This placement integrates naturally into the scroll, showcasing authentic travel moments while driving awareness of Amex Travel’s booking benefits with Delta.